Current paradigms for video events on the web traditionally have a small, pixelated talking head in the upper left hand corner of the window. You have probably attended countless events like this, and in fact, expecting the event experience to look and feel this way has become normal. You’ve maybe even stopped asking yourself: “Could this be better?” Somewhere along the lines, most solution-providers made this constrained UI the defacto standard.
The Traditional Webcast User Interface, brought to you by On24.
But we are not simply a static head that sits on top of a torso, so why should we be presented that way. With the advancements in web video that have taken place over the past few years, these antiquated experiences can no longer capture the attention of event viewers who are getting more and more used to HD-quality video complete with high production values. In a time where sites like ESPN.com, Hulu, and Current.tv are revolutionizing what people think is possible with video on the web, how can enterprises and government organizations keep up to keep their audiences engaged?
With our ConnectSolutions Podium product, we are enabling organizations to provide true TV-like broadcasts over the web. What’s more is that we do not mandate that you drive all viewers to a monolithic interface, but instead, follow an approach where our customers can provide their content to their user communities on context. For example, if a viewer is learning about an event on Facebook, why make them click away and switch contexts? That is one less reason for this person to attend.
The Web 2.0 Event broadcast to Podium, Adobe Connect, and Facebook simultaneously (please excuse the messy desktop!)
The idea is here is to stream once, but broadcast anywhere. This is an idea that has really started to take hold here, and one that we will continue to build upon in upcoming releases.
Our CEO and co-founder, Michael Fitzpatrick, was interviewed at the Web 2.0 Expo and shared some of his thoughts on this topic as well as the rapid pace at which new collaboration and communication tools changing the way people work. Watch as Michael discusses this and other topics at Web 2.0:
